E R I C R O E L L
I am a highly skilled Creative and Brand Director with a successful history of leading and inspiring high-performing creative teams. Leveraging 14 years of experience, I specialize in innovative and impactful marketing campaigns, brand strategy development, and cohesive visual identity implementation. My proven track record in driving significant sales growth, achieving recognition for successful brand revitalization, and receiving prestigious industry awards. My expertise includes directing multimedia campaigns, overseeing brand standards, and collaborating closely with executive leadership to achieve corporate communication goals.
Experience
2022 – Present
Demco
Director of Creative and Brand
As director of creative and brand I lead an eleven-person creative team responsible marketing, advertising and corporate communication for Demco and e-commerce site demco.com.
2014 – 2015
Yappem
Global Design Director
Responsible for all UX/UI and print design for startup Yappem. Created pitch decks for partners such as Ralph Lauren, Under Armour and Walmart.
2015 - 2022
WPS Health Solutions
Creative Director
Led an award-winning team of 14 creative professionals including web and print designers, multimedia, copywriters and production.
2012 – 2017
Lake Cottage Design
Owner/Freelance Designer
Experienced freelance graphic designer with a diverse portfolio of creative projects, delivering high-quality design solutions to clients across various industries.
2008 – 2012
Bloomberg LLP
Creative Services Manager
Developed a team of designer and writers responsible for all corporate creative marketing and advertising. Named a "Bloomberg Manager of Excellence" for two consecutive quarters.
CONTACT
I'd be happy to talk with you further about my experience and skills and how I could help your organization create exceptional marketing to grow your business
Tel: 202.631.2664